After an introduction to the issue of indexicals, the paper adumbrates the approaches of certain philosophers, mainly D. Kaplan and G. Evans. After criticizing some aspects of those approaches and agreeing with others, it puts forward a view that can be characterized as Fregean. According to that view, whenever an indexical is uttered, the content (or sense) of the utterance is bipolar: it consists partly in the entity referred to and partly in a way in which one can think of the entity and which involves the particular utterance. As the way of thinking involves the utterance, the content is different whenever an indexical is used, whether the indexical is the same or not. On the other hand, as the content includes the reference, it does not coincide with the content of any definite description; the reference of a definite description is not part of its content.